James Cospito / Artist
James Cospito / Artist

Strut NYC 2017 Legal Marketing

Process / Services / Rates

Our Process

Discover > Design > Develop > Deploy. Our process is collaborative and deliberate with each step building on the next, this ensures your project stays on point, on budget and on schedule.

We begin with the end in mind. Starting from the intake meeting to defining a single project or campaign. Review and determine scope of deliverables and project parameters.

Our Results

Memorable, Compelling and Authentic. We’re passionate about helping our clients articulate their message through focused strategy and a collaborative process that yields consistent award winning results.

Strengths

  • Deep legal experience working with senior partners,
    committees and internal marketing departments
  • Proven track record providing branding and interactive to law firms such as; Wiley Rein, Windels Marx, Baker Hostetler, Kramer Levin, Dewey Ballantine, Hawkins Delafield & Wood and others.
  • Strategy driven design
  • Award winning work across industries
  • A creative resource to produce media,art and photography.

Services include but are not limited to;

  • Branding and Marketing
  • Web design, development and ongoing support
  • Art direction and design across print and interactive
  • Original photography & illustration
  • Social media strategy and implementation
  • Social media advertising and results tracking

Unless otherwise noted estimates and proposals are provided on a per project request that are based on time and materials.

Branding and Marketing.

We have a long history of working with a diverse set of law firms; from the small practitioner, to K Street and Madison Avenue firms. Capable of  working independent or in conjunction with in-house marketing and or managing partners.

  • Building brands is what we do. From the ground up or honing a message and voice. Our solutions are creatively diverse yet grounded by the business needs of our clients. Services are estimated on a per project basis, payment schedules coordinate with deliverables and usually done in three phases.

Websites

Design, development and ongoing support; from evolving existing sites to complete builds.

  • Web services are estimated on a per project basis, payment schedules coordinate with deliverables and usually done in three phases. 

Art direction and Design

Independent or in coordination with in-house capabilities; across print and interactive; advertising, sponsorships, trade-shows, recruitment campaigns and capability brochures.

  • Per project services are billed on time and materials. Full agency rate is $150/hr
  • Monthly consulting packages are bundled in discounted 10hr blocks for $1,250 

Original Photography

StrutNYC bills on a per day basis for photography and related post-production

  • Half Day (1-4hrs) $650 +post
  • Full Day (4-8hrs) $1,200 +post
  • post production $90 /hr
    * assume one third to a full hr per profile or bio-style photographs

Original Illustration and Environmental Installations

In support of ad campaigns, marketing materials or in-store displays custom illustrations are estimated on an as needed basis.

Social media

To build exposure and business opportunities we recommend consistent posts and interactions that support the firm’s business and communication goals. For this reason we start packages on a three month basis. Done through a combination of site updates (blog) in coordination with online ads and posts.

  • Social Media Channels & deliverables
  • Facebook – header, profile and post graphics
  • Twitter – header, profile and post graphics
  • LinkedIn – header, profile and post graphics
    Ad campaign consisting of 3-5 ads to across social media channels.
  • Solicit and respond to interactions on all channels.
  • make ongoing adjustments of messaging and media as needed
  • Provide results tracking for followers, influencers and other key metrics.

Monthly fees range from $1,500 — $5,000 – contingent upon scope.


 

Interested in a quote? Curious about a collaboration?